Stop blaming Millennials. They are’t destroying the vintage industry. Who’s your customer in 2029? Before I tell you, do you know who your customer is now? BOTH are the same, Millennials. Since I started working shows, the awesome customer of days passed is still with us- in theory. It was always better “back in the day.” It’s true. More money was spent on antiques and collectibles. Customers saw the history, quality and value. Their parents took them to flea markets.
Yesterday, I was taken off guard by the question, “do you think the vintage business is dying or changing?” Almost too fast, i answered, “Changing!” I thought about it all night. When I woke up I asked myself the question again. Yes, it’s changing. It’s changed. BEFORE As the promoter of a show, you bring in dealers and promote to bring in customers. That was the job. That was when booth rents were $500+ for a weekend. There was
The Business of Vintage is here to present the new world of vintage. The old way Drive all over the country from show to show The new way selling online More local markets More online sales and promotion BOV is about exploring new techniques to optimize your vintage business. We’ll discuss social media, websites, video, selling online, buying for resale, customers, selling locally in a shop, mall or vintage market. How we are stronger as a group than