IKEA You Not. We Want Your Parent’s Stuff: A Vintage Response By Melissa Sands with Duane Scott Cerny For 24 months there has been an influx of articles about how nobody wants their parent’s old stuff. Every time I see this and read how IKEA has killed our industry, I wonder how much two years of misinformation from influential publications has hurt the vintage and secondhand industry. We are a niche market without the marketing budget of IKEA.
Many dealers open a vintage store to improve their overall business. If you’re a dealer, you might be considering that idea right now. It might feel like a natural progression. There are many things to take into consideration before taking the plunge. I had a vintage store north of Detroit in the early 2000’s. When the bottom fell out in 2008, the Detroit area was hit hard. Honestly, I wasn’t happy before that. This is my story I wanted a place
if you missed part 1 click here Internet Trends Report If you missed part 1, click here to read Internet Trends for Vintage part 1. Who is Mary Meeker? She creates this report yearly. She’s been right about these trends for 5 years now (check how long) and has repeatedly predicted where what would go. You can read more about her by clicking here. What does this mean for vintage business? I’m going to pull out some of the