Ikea You Not. We Want Your Parents Stuff: A Vintage Response

Ikea You Not. We Want Your Parents Stuff: A Vintage Response

IKEA You Not. We Want Your Parent’s Stuff: A Vintage Response By Melissa Sands with Duane Scott Cerny   For 24 months there has been an influx of articles about how nobody wants their parent’s old stuff. Every time I see this and read how IKEA has killed our industry, I wonder how much two years of misinformation from influential publications has hurt the vintage and secondhand industry.   We are a niche market without the marketing budget of IKEA.

My Experience as an antique store owner Part 2  

My Experience as an antique store owner Part 2  

Part 2-  My Experience as an antique store owner if you missed part 1 click here In Part 1 I told you about my experience opening my antique store in Detroit, and some of the things I wasn’t prepared to take on when we took the plunge. Now I’m going to talk about some things I know now that I wish I knew then. What do I wish I would have done differently? 1. Started with a plan. Starting with

Internet Trends for Vintage Part 2

Internet Trends for Vintage Part 2

if you missed part 1 click here Internet Trends Report   If you missed part 1, click here to read Internet Trends for Vintage part 1.   Who is Mary Meeker?  She creates this report yearly. She’s been right about these trends for 5 years now (check how long) and has repeatedly predicted where what would go. You can read more about her by clicking here.  What does this mean for vintage business?  I’m going to pull out some of the

Internet Trends for Vintage Part 1

Internet Trends for Vintage Part 1

Internet Trends Report Admittedly I didn’t hear about this report until Summer 2016. I learned, if you build apps or have anything to do with Silicon Valley, your business depends on this info. A new app can take 18 months to complete and if you were catering to something that’s declining, PROJECT OVER.     This report isn’t only about Silicon Valley. This report is serious. Even in the vintage business, it applies.     The Internet isn’t going anywhere. If

The #1 Most Important Business Tip

The #1 Most Important Business Tip

Since I became an entrepreneur, there’s been little time for rest. I’ve been working since I was 15, I’m used to being busy.  Owning your own business is different than just working. Working is going to the job, doing your piece and coming home.  Owning your own business means you are ALWAYS working. Taking care of my mental health so I can be more productive has become key. I’m about to tell you a few things that for years, if

5 Ways to Get to know your Customers Better

5 Ways to Get to know your Customers Better

 Sell vintage locally and it gives you the chance to meet your customer.   In person at a market or having a booth in a mall give you opportunity to get to know vintage lovers, just like you,  face to face. Here are 5 things you can do to make your booth one of their first stops at the next market. 1.  What’s your name? Especially if you’ve seen this person in your booth several times.  Start with your own

5 Things Never to Say to a Vintage Seller

5 Things Never to Say to a Vintage Seller

Heading to your local flea market this weekend? Below are 5 things not to say to a vintage vendor if you are standing in their booth.That’s hilariousI see you priced this at $50, would you take $10?Omg I know what I want to be for Halloween!Where do you get all of this from? (While snorting, slightly)Do you make these? (Swift disregard while point across your merchandise)My gut reaction as a dealer myself is, are you kidding me?I added what was in

Leave Millennials alone.

Leave Millennials alone.

 Who’s your customer in 2027? Before I tell you, do you know who your customer is now? It’s the same person, Millennials. Since I started working shows I’ve heard about the awesome customer of days passed.  I think this happens in everything.  It was always better back in the day.  It’s true though, more money was spent on antiques and collectibles and there was more of an understanding of the history and nostalgia.  At first, it felt like everyone thought

Competition in the Business of Vintage

Competition in the Business of Vintage

 There is a lot of competition in the vintage industry.No doubt.Any niche market you decide to get involved with will be filled with people who are interested in what you do. If there is any demand, there will be competition. If you are in a niche with NO competition and you are killing it, it won’t be long before it shows up.What does that mean in the Vintage world? This is really simple and important and if you learn nothing else from

Welcome

Welcome

The Business of Vintage is here to present the new world of vintage.   The old way Drive all over the country from show to show   The new way selling online More local markets  More online sales and promotion  BOV is about exploring new techniques to optimize your vintage business.  We’ll discuss social media, websites, video, selling online, buying for resale, customers, selling locally in a shop, mall or vintage market. How we are stronger as a group than