IKEA You Not. We Want Your Parent’s Stuff: A Vintage Response By Melissa Sands with Duane Scott Cerny For 24 months there has been an influx of articles about how nobody wants their parent’s old stuff. Every time I see this and read how IKEA has killed our industry, I wonder how much two years of misinformation from influential publications has hurt the vintage and secondhand industry. We are a niche market without the marketing budget of IKEA.
Who’s your customer in 2027? Before I tell you, do you know who your customer is now? It’s the same person, Millennials. Since I started working shows I’ve heard about the awesome customer of days passed. I think this happens in everything. It was always better back in the day. It’s true though, more money was spent on antiques and collectibles and there was more of an understanding of the history and nostalgia. At first, it felt like everyone thought