IKEA You Not. We Want Your Parent’s Stuff: A Vintage Response By Melissa Sands with Duane Scott Cerny For 24 months there has been an influx of articles about how nobody wants their parent’s old stuff. Every time I see this and read how IKEA has killed our industry, I wonder how much two years of misinformation from influential publications has hurt the vintage and secondhand industry. We are a niche market without the marketing budget of IKEA.
Stop blaming Millennials. They are’t destroying the vintage industry. Who’s your customer in 2029? Before I tell you, do you know who your customer is now? BOTH are the same, Millennials. Since I started working shows, the awesome customer of days passed is still with us- in theory. It was always better “back in the day.” It’s true. More money was spent on antiques and collectibles. Customers saw the history, quality and value. Their parents took them to flea markets.