When I fly, I am most stressed at takeoff and landing. Everything in between is easy. Sort of like Vintage Garage Chicago. In the vintage market world, the real trouble is usually in the takeoff. Load-in can change the personality of even passive, constantly sweet vendors can slip. I admit it. My own personality can take a dramatic turn. I know the feeling all too well as a dealer, and now as a promoter. What causes this dark phenomenon? Stress.
Sell vintage locally and it gives you the chance to meet your customer. In person at a market or having a booth in a mall give you opportunity to get to know vintage lovers, just like you, face to face. Here are 5 things you can do to make your booth one of their first stops at the next market. 1. What’s your name? Especially if you’ve seen this person in your booth several times. Start with your own
Ebay’s been around a while now. In 1995 they gave us a platform to sell things on. We started selling 1998 and have always had a love/hate relationship with Ebay. After 18 years of selling, nothing has come up yet that has the numbers. Ebay is still ruling over any other site that sells vintage in terms of how many people come to the site. Today it’s more love than hate. We follow the rules, over-describe, take all returns for
Yesterday, I was taken off guard by the question, “do you think the vintage business is dying or changing?” Almost too fast, i answered, “Changing!” I thought about it all night. When I woke up I asked myself the question again. Yes, it’s changing. It’s changed. BEFORE As the promoter of a show, you bring in dealers and promote to bring in customers. That was the job. That was when booth rents were $500+ for a weekend. There was