Many dealers open a vintage store to improve their business overall. If you’re a dealer, you might be considering that idea right now. It might feel like a natural progression. There are many things to take into consideration before taking the plunge. I had a vintage store north of Detroit in the early 2000’s. When the bottom fell out in 2008, the Detroit area was hit hard. But honestly? I wasn’t happy before that. Being a brick and mortar wasn’t
Sell vintage locally and it gives you the chance to meet your customer. In person at a market or having a booth in a mall give you opportunity to get to know vintage lovers, just like you, face to face. Here are 5 things you can do to make your booth one of their first stops at the next market. 1. What’s your name? Especially if you’ve seen this person in your booth several times. Start with your own
Yesterday, I was taken off guard by the question, “do you think the vintage business is dying or changing?” Almost too fast, i answered, “Changing!” I thought about it all night. When I woke up I asked myself the question again. Yes, it’s changing. It’s changed. BEFORE As the promoter of a show, you bring in dealers and promote to bring in customers. That was the job. That was when booth rents were $500+ for a weekend. There was
The Business of Vintage is here to present the new world of vintage. The old way Drive all over the country from show to show The new way selling online More local markets More online sales and promotion BOV is about exploring new techniques to optimize your vintage business. We’ll discuss social media, websites, video, selling online, buying for resale, customers, selling locally in a shop, mall or vintage market. How we are stronger as a group than