Stop blaming Millennials. They are’t destroying the vintage industry. Who’s your customer in 2029? Before I tell you, do you know who your customer is now? BOTH are the same, Millennials. Since I started working shows, the awesome customer of days passed is still with us- in theory. It was always better “back in the day.” It’s true. More money was spent on antiques and collectibles. Customers saw the history, quality and value. Their parents took them to flea markets.
Yesterday, I was taken off guard by the question, “do you think the vintage business is dying or changing?” Almost too fast, i answered, “Changing!” I thought about it all night. When I woke up I asked myself the question again. Yes, it’s changing. It’s changed. BEFORE As the promoter of a show, you bring in dealers and promote to bring in customers. That was the job. That was when booth rents were $500+ for a weekend. There was