IKEA You Not. We Want Your Parent’s Stuff: A Vintage Response By Melissa Sands with Duane Scott Cerny For 24 months there has been an influx of articles about how nobody wants their parent’s old stuff. Every time I see this and read how IKEA has killed our industry, I wonder how much two years of misinformation from influential publications has hurt the vintage and secondhand industry. We are a niche market without the marketing budget of IKEA.
Many dealers open a vintage store to improve their overall business. If you’re a dealer, you might be considering that idea right now. It might feel like a natural progression. There are many things to take into consideration before taking the plunge. I had a vintage store north of Detroit in the early 2000’s. When the bottom fell out in 2008, the Detroit area was hit hard. Honestly, I wasn’t happy before that. This is my story I wanted a place
Internet Trends Report Admittedly I didn’t hear about this report until Summer 2016. I learned, if you build apps or have anything to do with Silicon Valley, your business depends on this info. A new app can take 18 months to complete and if you were catering to something that’s declining, PROJECT OVER. This report isn’t only about Silicon Valley. This report is serious. Even in the vintage business, it applies. The Internet isn’t going anywhere. If
The Business of Vintage is here to present the new world of vintage. The old way Drive all over the country from show to show The new way selling online More local markets More online sales and promotion BOV is about exploring new techniques to optimize your vintage business. We’ll discuss social media, websites, video, selling online, buying for resale, customers, selling locally in a shop, mall or vintage market. How we are stronger as a group than