IKEA You Not. We Want Your Parent’s Stuff: A Vintage Response By Melissa Sands with Duane Scott Cerny For 24 months there has been an influx of articles about how nobody wants their parent’s old stuff. Every time I see this and read how IKEA has killed our industry, I wonder how much two years of misinformation from influential publications has hurt the vintage and secondhand industry. We are a niche market without the marketing budget of IKEA.
if you missed part 1 click here Internet Trends Report If you missed part 1, click here to read Internet Trends for Vintage part 1. Who is Mary Meeker? She creates this report yearly. She’s been right about these trends for 5 years now (check how long) and has repeatedly predicted where what would go. You can read more about her by clicking here. What does this mean for vintage business? I’m going to pull out some of the
Ebay’s been around a while now. In 1995 they gave us a platform to sell things on. We started selling 1998 and have always had a love/hate relationship with Ebay. After 18 years of selling, nothing has come up yet that has the numbers. Ebay is still ruling over any other site that sells vintage in terms of how many people come to the site. Today it’s more love than hate. We follow the rules, over-describe, take all returns for
Stop blaming Millennials. They are’t destroying the vintage industry. Who’s your customer in 2029? Before I tell you, do you know who your customer is now? BOTH are the same, Millennials. Since I started working shows, the awesome customer of days passed is still with us- in theory. It was always better “back in the day.” It’s true. More money was spent on antiques and collectibles. Customers saw the history, quality and value. Their parents took them to flea markets.
Yesterday, I was taken off guard by the question, “do you think the vintage business is dying or changing?” Almost too fast, i answered, “Changing!” I thought about it all night. When I woke up I asked myself the question again. Yes, it’s changing. It’s changed. BEFORE As the promoter of a show, you bring in dealers and promote to bring in customers. That was the job. That was when booth rents were $500+ for a weekend. There was
The Business of Vintage is here to present the new world of vintage. The old way Drive all over the country from show to show The new way selling online More local markets More online sales and promotion BOV is about exploring new techniques to optimize your vintage business. We’ll discuss social media, websites, video, selling online, buying for resale, customers, selling locally in a shop, mall or vintage market. How we are stronger as a group than