IKEA You Not. We Want Your Parent’s Stuff: A Vintage Response By Melissa Sands with Duane Scott Cerny For 24 months there has been an influx of articles about how nobody wants their parent’s old stuff. Every time I see this and read how IKEA has killed our industry, I wonder how much two years of misinformation from influential publications has hurt the vintage and secondhand industry. We are a niche market without the marketing budget of IKEA.
Part 2- My Experience as an antique store owner if you missed part 1 click here In Part 1 I told you about my experience opening my antique store in Detroit, and some of the things I wasn’t prepared to take on when we took the plunge. Now I’m going to talk about some things I know now that I wish I knew then. What do I wish I would have done differently? 1. Started with a plan. Starting with
Many dealers open a vintage store to improve their overall business. If you’re a dealer, you might be considering that idea right now. It might feel like a natural progression. There are many things to take into consideration before taking the plunge. I had a vintage store north of Detroit in the early 2000’s. When the bottom fell out in 2008, the Detroit area was hit hard. Honestly, I wasn’t happy before that. This is my story I wanted a place