Ikea You Not. We Want Your Parents Stuff: A Vintage Response

Ikea You Not. We Want Your Parents Stuff: A Vintage Response

IKEA You Not. We Want Your Parent’s Stuff: A Vintage Response By Melissa Sands with Duane Scott Cerny   For 24 months there has been an influx of articles about how nobody wants their parent’s old stuff. Every time I see this and read how IKEA has killed our industry, I wonder how much two years of misinformation from influential publications has hurt the vintage and secondhand industry.   We are a niche market without the marketing budget of IKEA.

My Experience as an antique store owner Part 2  

My Experience as an antique store owner Part 2  

Part 2-  My Experience as an antique store owner if you missed part 1 click here In Part 1 I told you about my experience opening my antique store in Detroit, and some of the things I wasn’t prepared to take on when we took the plunge. Now I’m going to talk about some things I know now that I wish I knew then. What do I wish I would have done differently? 1. Started with a plan. Starting with

Internet Trends for Vintage Part 1

Internet Trends for Vintage Part 1

Internet Trends Report Admittedly I didn’t hear about this report until Summer 2016. I learned, if you build apps or have anything to do with Silicon Valley, your business depends on this info. A new app can take 18 months to complete and if you were catering to something that’s declining, PROJECT OVER.     This report isn’t only about Silicon Valley. This report is serious. Even in the vintage business, it applies.     The Internet isn’t going anywhere. If

Estate Sale Suprise

Estate Sale Suprise

A few years ago we saw an estate sale advertised that had hundreds of pictures of antiques. The pictures showed lots of 1/4 sawn oak furniture, cobalt decorated crocks, slag glass shaded lamps, rustics and other small dust catchers. It looked like the inside of a rural antique mall, obvious long time collectors.    Since it was close we thought we’d take a look. Sometimes, when there is a wide variety of collectibles, something falls through the cracks. I don’t remember

5 Ways to Get to know your Customers Better

5 Ways to Get to know your Customers Better

 Sell vintage locally and it gives you the chance to meet your customer.   In person at a market or having a booth in a mall give you opportunity to get to know vintage lovers, just like you,  face to face. Here are 5 things you can do to make your booth one of their first stops at the next market. 1.  What’s your name? Especially if you’ve seen this person in your booth several times.  Start with your own

Should I take this offer?

Should I take this offer?

Ebay’s been around a while now.  In 1995 they gave us a platform to sell things on.  We started selling 1998 and have always had a love/hate relationship with Ebay.  After 18 years of selling, nothing has come up yet that has the numbers.  Ebay is still ruling over any other site that sells vintage in terms of how many people come to the site. Today it’s more love than hate.  We follow the rules, over-describe, take all returns for

5 Things Never to Say to a Vintage Seller

5 Things Never to Say to a Vintage Seller

Heading to your local flea market this weekend? Below are 5 things not to say to a vintage vendor if you are standing in their booth.That’s hilariousI see you priced this at $50, would you take $10?Omg I know what I want to be for Halloween!Where do you get all of this from? (While snorting, slightly)Do you make these? (Swift disregard while point across your merchandise)My gut reaction as a dealer myself is, are you kidding me?I added what was in

Welcome

Welcome

The Business of Vintage is here to present the new world of vintage.   The old way Drive all over the country from show to show   The new way selling online More local markets  More online sales and promotion  BOV is about exploring new techniques to optimize your vintage business.  We’ll discuss social media, websites, video, selling online, buying for resale, customers, selling locally in a shop, mall or vintage market. How we are stronger as a group than